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Showing posts with label Cable Telecom. Show all posts
Showing posts with label Cable Telecom. Show all posts

Monday, July 5, 2010

The near-future of TV? It's not on the web

People check out new TVs at the International Consumer Electronics
 Show in January.People check out new TVs at the International Consumer Electronics Show in January

(CNN) -- With all the free video on the web these days, or compelling new video devices such as Apple's iPad, it's tempting to get excited about the day you can fire your cable or satellite TV company and get all your entertainment from Internet streams.
But having spent a few years as an early adopter trying to do this -- a "Hulu household," I called it -- and recently caving in and resubscribing to cable, it's clear to me that the future of TV is simply more TV.
At least for the next several years, the way most people consume video in their homes isn't going to change much. There may be new gizmos and services to complement or extend your home video entertainment. But the vast majority of television is still going to be watched the old-fashioned way -- on a TV set, from a cable or satellite provider.

Monday, June 28, 2010

Touting Redesign, MSNBC Declares Pageviews ‘Dead’

The big idea behind just about every website redesign these days generally revolves around “less is more” minimalism. But it looks like MSNBC.com’s redo actually means it: the new site, which just went fully live, promises to do an end with clicking on stories and on ads. By introducing a single-page-only format, the company hopes to sell large, customizable ads to marketers as it tries to build a larger audience.
It is also promising to swear off reduce the use “standalone” slideshows, something that has become a staple of many news sites to drive pageview counts as a way of measuring audience usage and engagement to advertisers—instead relying mostly on slideshows that are “integrated,” though the difference was a bit unclear (update: Commenter Jason Lotito correctly points out that integrated slideshows “are part of the page, and don’t require you clicking to the next page.”). As a rep for the cable net told us,“Msnbc.com is in the business of selling advertiser experiences, not ad units.”