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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Thursday, July 8, 2010

10 Fascinating Facts You Didn’t Know About Apple

It can be argued that no consumer electronics company has captured the public’s fascination the way Apple has. Over the years it has morphed into more than just a company or corporation, but for many it has become a representation of a lifestyle or culture, and a status symbol complete with a larger fan base than most pop stars.
Here at Mashable (Mashable), we’re also quite fascinated by Apple and its achievements. The company is known just as much for its veil of secrecy and ability to get the Internet (Internet) buzzing with rumors, as it is for the actual products. You’re probably in on the gossip, but there are likely a few things you don’t know about Apple.
So read on for the origins of product names, factoids about the Apple logo, what Wozniak sold to finance the Apple I, and more wonders dug up from the archives of Apple’s past.

1. The First Apple Logo Featured Isaac Newton


Although the now-retro rainbow logo is arguably Apple’s most well known, the very first Apple logo featured Sir Isaac Newton sitting under a tree, with an apple about to hit his head. (Legend has it that he was literally hit on the head with an apple and that led to the concept of gravity.)
The Newton logo was designed by the lesser-known Apple founder Ronald Wayne (the guy who sold his stake — that today would be worth $22 billion — to Steve Jobs and Steve Wozniak for $800 – ouch!) and was only used briefly in 1976, since its high level of detail didn’t really show up that well when shrunk down and stuck on a product.
The rainbow apple, designed by Ron Janoff, replaced Sir Isaac and remained the symbol of the company for many years until the simpler monochromatic apple logo was introduced in 1998.

Wednesday, July 7, 2010

Top 10 Geekiest Marriage Proposals

Will everyone please rise for the bride and geek! Here at Mashable, we enjoy a good wedding, but we also enjoy a good proposal too — especially if the happy couple show their love in the geekiest of ways.
We’ve scoured the Internet () for the finest examples we could find of the geeky marriage proposal; and they involve video games, gadgets and even Google Street View.
Take a look at our collection of super-cool geeks who made that extra effort to incorporate their passion for tech and online life into securing the all-important “yes” from the person they love. Be sure to let us know your favorites in the comments below.

1. Super Mario




This sweet geek used FuSoYa’s Lunar Magic Super Mario hack to pose a proposal to his girlfriend spelling out “Lisa… will you marry me?” in gold coins. That’s one way to get the princess!

Tuesday, July 6, 2010

Augmented Worlds Video Part 1 – Recognition

I am busy consulting, commercial projects and presentations (eg: SBTUG this eve) on Augmented Reality and the near future benefits for storytellers, a range of businesses and service industries. Key questions often crop up as to the relevance of AR to their ‘bottom line’ as well as usuability issues – beyond showing a range of videos from Layar, Junaio and the like it is difficult demonstrating how ‘consumer/users’ of AR devices may be interacting with them in the near, 1 to 2 year out, future. So based on a certain large tablet released recently I created a device that gave a much ‘bigger’ experience than current AR enabled mobiles, had a cleaner interface (as in less clutter POI dots on the screen – most of the time) and fitted into a series of AR future videos ‘AUGMENTED WORLDS’. Please find below Part One looking specifically at the Business Opportunities around type 3 of my AR types - Recognition (Outline) and more on how it was made and a description of the sketch interface below…
AUGMENTED WORLDS Pt.1 - Business Opportunities: RECOGNITION.


An ‘iPad 4.0 – like prototype’ stroll around an augmented Sydney. Video, music devised & created by GARY HAYES of MUVEDesign.com
Music – BTW if you like the music please subscribe via iTunes or other fav podcast tool to download over 250 of my euphoric/progressive trance, organic real harp/guitars or cinematic soundtracks via garyphayes.com or direct feed here.

Monday, June 28, 2010

Touting Redesign, MSNBC Declares Pageviews ‘Dead’

The big idea behind just about every website redesign these days generally revolves around “less is more” minimalism. But it looks like MSNBC.com’s redo actually means it: the new site, which just went fully live, promises to do an end with clicking on stories and on ads. By introducing a single-page-only format, the company hopes to sell large, customizable ads to marketers as it tries to build a larger audience.
It is also promising to swear off reduce the use “standalone” slideshows, something that has become a staple of many news sites to drive pageview counts as a way of measuring audience usage and engagement to advertisers—instead relying mostly on slideshows that are “integrated,” though the difference was a bit unclear (update: Commenter Jason Lotito correctly points out that integrated slideshows “are part of the page, and don’t require you clicking to the next page.”). As a rep for the cable net told us,“Msnbc.com is in the business of selling advertiser experiences, not ad units.”