The closing of the Internet*

Imagine you are trying to start a news site in your community. Your competitor, part of a national chain, offers instant-on, full-screen HD video and a host of other data-intensive features that load the moment you hit “click.” But though you have a broadband connection, even simple videos that you’ve posted load slowly and play in fits and starts.
So you call your Internet provider — most likely Verizon and Comcast — and ask what’s going on. A sales person explains to you that if you want your readers to enjoy the same rich multimedia content as you competitor, then all you have to do is pay another $1,000 a month.
You can’t. You struggle on. And, within six months, you shut down.

That is a likely scenario if we move away from net neutrality — a vitally important principle that all Internet traffic should be treated the same. The FCC has been trying to mandate net neutrality, only to be shot down in the federal courts. And today the New York Times reports that Google and Verizon have been involved in negotiations to come up with a multi-tiered Internet with different levels of service and different levels of pricing. [Update: Or perhaps not. See below.]
“It’s like the end of ‘Animal Farm’ where pigs and humans sit down at the dinner table,” tweeted new-media strategist Steve Yelvington. In fact, Google at one time had been a leader in pushing for net neturality.
Please understand what net neutrality is not. There is nothing wrong with charging consumers more for better Internet service. Broadband costs more than dial-up, and fast broadband costs more than slow broadband. That’s life.

Free iPhone 4 Cases to Cost Apple $175 Million

Apple’s solution to Antennagate — free cases — is likely going to cost the company $175 million in revenue.
Apple posted record earnings this quarter. However, its recent success has been marred by controversy over the iPhone 4’s reception issues, specifically how holding it by its lower-right side can decrease reception.
Apple held a press conference last week to address the issue. Its solution to the problem: free cases for all.
Cases don’t grow on trees, though. During today’s Q3 earnings conference call, Apple revealed that it predicts that the free iPhone 4 cases and bumpers will result in $175 million in deferred revenue. It hits Apple’s books as a liability — essentially a debt or a negative balance on the bottom line. Apple says that it will expense the cost of the cases, which will help mitigate the overall cost on the bottom line.
In other words, Apple is accounting for $175 million in lost revenue on its Q4 balance sheet, all due to free bumpers and cases.
While no company wants to lose out on $175 million in revenue, the alternative — reduced iPhone 4 sales due to Antennagate — was far less palatable. And it’s important to note that this is just Apple’s cost estimate — the actual number could end up being more or less than $175 million, depending on iPhone 4 sales and how many customers take advantage of the free case offer.
Still, it looks like Antennagate will be just a drop in the bucket for a company that made $15.7 billion last quarter alone.

Android Versus Android: Which Phones Are Winning on the Web? [STATS]

Smartphones are one of the most talked-about and hotly debated consumer electronics on the block these days, and manufacturers are pumping out more of these devices each month.
So, how are these devices measuring up in the arena of public opinion? A few 140-character user reviews can say a lot about a phone’s early success or failure, and we’ve got details on what social media junkies are saying about a few Android () devices, including the Droid X, the HTC Evo, and the HTC Incredible.
In the past year or so, we’ve gone from “smartphones” to “superphones” — slick, sexy pieces of hardware with huge screens, HD capabilities, powerful cameras, zippy processors, impressive browsing capabilities and more apps than you can shake a stick at. Technology has accelerated quickly over these months, and Android devices are competing nicely with Apple’s iPhones. How they compete amongst themselves, however, is another story.
Many of these phones are selling faster than they can be built. And each one is making a significant media splash at its launch. In the public eye, is there one Android to rule them all?

First iAd Campaigns Come To iPhone

With Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation.

The new service has received a lot of media attention and has been predicted to be a big hit. According to Apple CEO Steve Jobs, Apple has developed iAd to “help developers make money through advertising so they can keep their free apps free.”
Some of the key features of iAD include:

• iAd will allow advertisers to deliver interactive ads to consumers without them leaving the original app
• easy to implement, as it is built into the iPhone OS
• very interactive, providing full access to all the special features of iPhone prouducts

Apple Goes on the Offensive

CUPERTINO, Calif. — Many expected a mea culpa from Steven P. Jobs, Apple’s chief executive. Instead, he turned the iPhone 4’s antenna problems into a marketing event on Friday.

Raymond M. Jones/The New York Times

The so-called iPhone “death grip.”

At a news conference at Apple’s headquarters here, Mr. Jobs acknowledged that there were issues with the antenna, which wraps around the outside of the device.
But he insisted that the problems, which can result in dropped calls when the device is held a certain way, affect all smartphones — a claim that was challenged by some Apple competitors. And he accused the news media of exaggerating the scope of the issue, saying customers and reviewers were thrilled with the new phone.
“This has been blown so out of proportion that it is incredible,” he said.
Mr. Jobs said that to put the controversy behind it, Apple would give free bumpers — cases that wrap around the rim of the phone and seem to reduce the problem of dropped calls — to all iPhone 4 buyers who want them.

HOW TO: Optimize Your Mobile Site Across Multiple Platforms

This series is supported by Webtrends Mobile Analytics, which lets you monitor the adoption and usage of your mobile apps and mobile sites. To keep up with Webtrends Mobile, add their blog to your RSS reader.
One of the most difficult aspects of designing for the mobile web is making your site compatible and accessible across different devices. A mobile-optimized site might look great on your iPhone or Android () device, but utterly fall apart on Symbian or BlackBerry handsets. Likewise, a simple WAP-enabled site might be fine for feature phones, but fall short of expectations when it comes to newer and more advanced devices.
We’ve covered some of the ways to streamline the process of creating your mobile-optimized site in the past. Today, we want to take a look at some specific tips and tricks for testing and adding compatibility for different types of devices.

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1. Narrow Your Focus

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It’s natural to want to make your site look absolutely perfect on every possible device that could access your mobile site. However, this just isn’t practical for the vast majority of developers and designers.
Instead of trying to support every platform out there, set out some goals for your site and your potential customers. For instance, if you know that most of your users are going to be using an iPhone, focus on making an iPhone-enhanced version of your site first.