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Showing posts with label STUDY. Show all posts
Showing posts with label STUDY. Show all posts

Tuesday, July 20, 2010

Facebook Among Web’s Worst in Customer Satisfaction [SURVEY]


The 2010 American Customer Survey Index conducted by ForeSee Results gave Facebook 64 out of 100 points in a customer satisfaction survey; that’s lower than any other business in its category. However, it’s not at the bottom of the social media heap; MySpace received one point less.

ForeSee Results CEO Larry Freed says that “privacy concerns, frequent changes to the website, and commercialization and advertising” are responsible for the low rating. Those reasons for dissatisfaction mirror the ones revealed in previous surveys.
By contrast, Google (Google) received a score of 80 (though that’s 7 points lower than last year’s score), Bing (Bing) and Wikipedia (Wikipedia) managed a 77, Yahoo (Yahoo!) pulled a 76 and YouTube (YouTube) landed at 73. Facebook (Facebook) also received a lower rating than any of the major news websites, which were led by FOXNews.com at 82. MSNBC.com and CNN.com trailed behind at 74 and 73 respectively.
We’d love to see what Twitter (Twitter)’s score would be, but the survey excluded Twitter because so many of its users experience it through third party applications, making it difficult to judge how much their perceptions reflect Twitter itself.

Not Dissatisfied Enough

Friday, July 2, 2010

How the Web Is Affecting Social Relations [STUDY]

Most experts agree: The Internet improves social relations and will continue to do so over the next decade. And you thought the machines were going to rise up and murder us all.
The Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center just released their fourth “Future of the Internet” survey, the topic of which was “The Future of Social Relations.” The opt-in study, which tapped 895 tech stakeholders and critics, essentially presented respondents with two differing world views:
“In 2020, when I look at the big picture and consider my personal friendships, marriage and other relationships, I see that the internet has mostly been a positive force on my social world. And this will only grow more true in the future. ”
and…
“In 2020, when I look at the big picture and consider my personal friendships, marriage and other relationships, I see that the internet has mostly been a negative force on my social world. And this will only grow more true in the future. ”
They then chose one viewpoint, elaborated as to why they chose that stance, as well as pontificated on the subject more generally. The results are pretty interesting.