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Sunday, August 8, 2010

Why Entertainment Will Drive the Next Checkin Craze

In recent months, a crop of services have popped up that re-purpose the checkin concept, popularized by Foursquare, and connect it to media and entertainment, as opposed to location.
In theory, the idea of checking-in to cultural concepts (like media, music, etc.) and not places is one that doesn’t jive in the real-world. It would follow then that the apps that provide this service — GetGlue, Philo and Miso — are silly and far too extreme in ideology to attract anything more than a testbed tech audience.
In practice, this alternative checkin behavior is one that is more cultural and familiar than anything the location checkin offers. In fact, it emulates the way we experience entertainment in our everyday lives. The desire to share is unchanging — it’s how we share that will continue to evolve with the help of social media and entertainment checkin services.

The Culture of Entertainment



Television shows such as Mad Men may not be monster hits when it comes to traditional ratings measurements, but those who do watch tend to do so religiously and with a fervor nearing obsession.
Watching Mad Men is a shared experience, whether you’re at a viewing party or alone in your bedroom, simply because of the culture surrounding the show. There’s a connected feeling you get when you experience a new episode for the first time. That’s why passionate viewers, if they’re socially inclined, are the type of people who will no doubt run to Facebook() and Twitter() to share their anticipation and viewing experience with the world.

10 Entertaining eBay Facts You Might Not Know

As the world’s largest marketplace, eBay has hundreds of millions of listings live at any given moment. Since its founding in 1995, the company has grown from just one curious computer programmer to over 15,000 employees. Over the past 15 years, eBay has become one of the largest companies in America, consistently ranking in the Fortune 500, and is one of the most recognized brands around the world.
Throughout the years, the world has gawked at some of the oddest items listed on eBay, including, among others, old gum, entire towns, and even spouses. The fact that anyone can list almost anything (yes, there are some restrictions), makes this site one of the most interesting places to find rare or outlandish items.
We took a deeper look at the history behind eBay and pulled together some of the most entertaining facts about the company that we could find. Here are 10 that you might not know.
Fill us in on any fun facts that you may have in the comments below.

1. eBay was Originally Called AuctionWeb








This screenshot is the earliest example of the AuctionWeb homepage, circa March 1997, but the basic design did not change from May 1996 to September 1997. Click the image to see the full-sized screenshot.
The site we now know as eBay was launched during Labor Day weekend in 1995 as “AuctionWeb,” by entrepreneur Pierre Omidyar in his living room in San Jose, California.

The closing of the Internet*

Imagine you are trying to start a news site in your community. Your competitor, part of a national chain, offers instant-on, full-screen HD video and a host of other data-intensive features that load the moment you hit “click.” But though you have a broadband connection, even simple videos that you’ve posted load slowly and play in fits and starts.
So you call your Internet provider — most likely Verizon and Comcast — and ask what’s going on. A sales person explains to you that if you want your readers to enjoy the same rich multimedia content as you competitor, then all you have to do is pay another $1,000 a month.
You can’t. You struggle on. And, within six months, you shut down.

That is a likely scenario if we move away from net neutrality — a vitally important principle that all Internet traffic should be treated the same. The FCC has been trying to mandate net neutrality, only to be shot down in the federal courts. And today the New York Times reports that Google and Verizon have been involved in negotiations to come up with a multi-tiered Internet with different levels of service and different levels of pricing. [Update: Or perhaps not. See below.]
“It’s like the end of ‘Animal Farm’ where pigs and humans sit down at the dinner table,” tweeted new-media strategist Steve Yelvington. In fact, Google at one time had been a leader in pushing for net neturality.
Please understand what net neutrality is not. There is nothing wrong with charging consumers more for better Internet service. Broadband costs more than dial-up, and fast broadband costs more than slow broadband. That’s life.