Japanese Author Circumvents Publishers to Release New Novel on the iPad

Well-known Japanese novelist Ryu Murakami is releasing his next novel, A Singing Whale, directly to iPad owners via Apple Japan’s App Store, circumventing his traditional publisher in the process.
According to The Wall Street Journal, Murakami is working with a software company to release the novel alongside video content and music by Academy Award-winning composer Ryuichi Sakamoto. Pending App Store approval, A Singing Whale will be available for 1,500 yen (about $17). Apple will receive 30% of the revenue, with the remainder to be divided among Murakami, Sakamoto and the software company.
Although the author advises publishers to “read it and weep,” this doesn’t mark the beginning of the end for the publishing industry — at least not yet. What Murakami is releasing is not an e-book in the traditional sense, but a full multimedia experience that can’t be replicated in print. In some respects, it’s similar to Alice for the iPad, an app that brings Lewis Caroll’s beloved Alice () in Wonderland to life with full-color animations and interactive features. Furthermore, the author is also still in talks with its publisher, Kodansha, about releasing a hard copy of the novel.

In other words, Murakami’s project should be hailed less as a blow against the monopoly of big publishing houses over authors and the circulation of their work, and more as a celebration of the kinds of opportunities that devices like the iPad can provide for creativity and cost-effecient distribution.
Other authors are, however, dispatching more direct challenges to the traditional publishing industry model by signing deals directly with e-book retailers, rather than through their publishers. This spring, bestselling suspense novelist Stephen King released his latest work, Blockade Billy as an e-book one month before releasing the hardcover version in the U.S. and Canada, and published a short story, “UR,” exclusively for the Kindle in February 2009. Other prominent American writers have also sold the e-book rights to past and current work exclusively to Amazon.
What do you think of Murakami’s initiative? Should widely read authors leverage their popularity to work around traditional publishers, and/or look into developing more creative projects that push beyond the print medium?
[img credit: joi]